The REIA as an Entrepreneur (EPC1001)

Introduction To The REIA as an Entrepreneur

Evolution of Entrepreneurship

Innovation & Vision - Part 1

Innovation & Vision - Part 2

Characteristics & Integration of Innovators and Entrepreneurs - Part 1

Characteristics & Integration of Innovators and Entrepreneurs - Part 2

Characteristics & Integration of Innovators and Entrepreneurs - Part 3

Characteristics & Integration of Innovators and Entrepreneurs - Part 4

Business, Economic & Ethical Leadership - Part 1

Business, Economic & Ethical Leadership - Part 2

Business, Economic & Ethical Leadership - Part 3

Competitive Analysis & Strategy Formula - Part 1

Competitive Analysis & Strategy Formula - Part 2

Selling & Branding the Idea - Part 1

Selling & Branding the Idea - Part 2

Selling & Branding the Idea - Part 3

Why the World Needs What You Have (EPC1002)

Course Introduction

Testing Your Product

Is the Solution Repeatable and Scalable?

Questions & Answers – Part I

Tell the Story of Your Brand

Branding & Marketing

Public Relations

Funding Your Business

Dealing With Setbacks & Family

The Rise of the Female Entrepreneur

The Business Model (EPC1003)

Introduction & Required Reading

The Fundamentals of Transforming an Idea into a Business - Part 1

The Fundamentals of Transforming an Idea into a Business - Part 2

Product, Market & Target Considerations - Part 1

Product,Market & Target Considerations - Part 2

The Economics and Practically of Establishing a Business - Part 1

The Economics and Practically of Establishing a Business - Part 2

Business Model Considerations: Marketing & Distribution

Structuring the Business Model

Preview to Operationalizing the Business Model and Executing the Business Plan

Positioning & Branding the Start-up (EPC1004)

A Need for Perspective

What Do Consumers Really Want?

Needs-Based Segmentation

Targeting:Be Careful About the Market Segment You Choose

Positioning: How Consumers Perceive You

Customer Based Brand Equity

Identifying and Establishing the Brand Positioning.

Guidelines for Positioning

Building a Strong Brand:The Four Step Process

The Brand Value Chain

Identifying and Choosing Brand Elements to Build Brand Equity.

Sources of Capital (EPC1005)

The Financing Lifecycle of a Firm

Rounds of Start-up Financing.

Friends, Family & Fools

Venture Capital

Financial Institutions

Government Grants & Subsidies

Emerging Funding Models

Practical Advice

Case Study: Element Bars

Case Study: Honibe

Leadership Competencies for a new Business (EPC1006)

The Link Between Leadership and the Successful Entrepreneur

Establishing a Vision that Grows Your Business

Establishing Goals that Grow Your Business

Creating a Culture of Success

Wise Decision Making

Influencing Others - Part 1

Influencing Others-Part 2 (Leading Change)

Onboarding the Right People for Your Business

Everyday Leadership Practices - Part 1

Everyday Leadership Practices - Part 2

From a Group to a Team

Lead Yourself First

Digital Marketing Strategy & Execution (EPC1009)

Introduction (Digital Marketing Strategy & Execution)

The Value Proposition

The Buyer Journey

Content Marketing Plan

Testing & Analysis

Building & Coaching the Sales Team (EPC1013)

Introduction (Building & Coaching the Sales Team)

Sales Strategy: What is the Value You Deliver to Your Customers?

The Connection Between Sales & Marketing

How Do Customers Buy?

The Sales Dialogue

Influence:The Key to Closing a Sale

Hiring & Onboarding Sales Reps

Creating a Development Culture

Managing the Sales Funnel

Managing Velocity

Understanding the Sales Manager's Role

The Indirect Sales Model

The Link Between Leadership and the Successful Entrepreneur

You are unauthorized to view this page.