The REIA as an Entrepreneur (EPC1001)

Introduction To The REIA as an Entrepreneur

Evolution of Entrepreneurship

Innovation & Vision - Part 1

Innovation & Vision - Part 2

Characteristics & Integration of Innovators and Entrepreneurs - Part 1

Characteristics & Integration of Innovators and Entrepreneurs - Part 2

Characteristics & Integration of Innovators and Entrepreneurs - Part 3

Characteristics & Integration of Innovators and Entrepreneurs - Part 4

Business, Economic & Ethical Leadership - Part 1

Business, Economic & Ethical Leadership - Part 2

Business, Economic & Ethical Leadership - Part 3

Competitive Analysis & Strategy Formula - Part 1

Competitive Analysis & Strategy Formula - Part 2

Selling & Branding the Idea - Part 1

Selling & Branding the Idea - Part 2

Selling & Branding the Idea - Part 3

Why the World Needs What You Have (EPC1002)

Course Information

Course Introduction

Testing Your Product

Is the Solution Repeatable and Scalable?

Questions & Answers – Part I

Tell the Story of Your Brand

Branding & Marketing

Public Relations

Funding Your Business

Dealing With Setbacks & Family

The Rise of the Female Entrepreneur

The Business Model (EPC1003)

Introduction & Required Reading

The Fundamentals of Transforming an Idea into a Business - Part 1

The Fundamentals of Transforming an Idea into a Business - Part 2

Product, Market & Target Considerations - Part 1

Product,Market & Target Considerations - Part 2

The Economics and Practically of Establishing a Business - Part 1

The Economics and Practically of Establishing a Business - Part 2

Business Model Considerations: Marketing & Distribution

Structuring the Business Model

Preview to Operationalizing the Business Model and Executing the Business Plan

Positioning & Branding the Start-up (EPC1004)

A Need for Perspective

What Do Consumers Really Want?

Needs-Based Segmentation

Targeting:Be Careful About the Market Segment You Choose

Positioning: How Consumers Perceive You

Customer Based Brand Equity

Identifying and Establishing the Brand Positioning.

Guidelines for Positioning

Building a Strong Brand:The Four Step Process

The Brand Value Chain

Identifying and Choosing Brand Elements to Build Brand Equity.

Brand Architecture

Sources of Capital (EPC1005)

The Financing Lifecycle of a Firm

Rounds of Start-up Financing.

Friends, Family & Fools

Venture Capital

Financial Institutions

Government Grants & Subsidies

Emerging Funding Models

Practical Advice

Case Study: Element Bars

Case Study: Honibe

Leadership Competencies for a new Business (EPC1006)

The Link Between Leadership and the Successful Entrepreneur

Establishing a Vision that Grows Your Business

Establishing Goals that Grow Your Business

Creating a Culture of Success

Wise Decision Making

Influencing Others - Part 1

Influencing Others-Part 2 (Leading Change)

Onboarding the Right People for Your Business

Everyday Leadership Practices - Part 1

Everyday Leadership Practices - Part 2

From a Group to a Team

Lead Yourself First

Digital Marketing Strategy & Execution (EPC1009)

Introduction (Digital Marketing Strategy & Execution)

The Value Proposition

The Buyer Journey

Content Marketing Plan

Testing & Analysis

Building & Coaching the Sales Team (EPC1013)

Introduction (Building & Coaching the Sales Team)

Sales Strategy: What is the Value You Deliver to Your Customers?

The Connection Between Sales & Marketing

How Do Customers Buy?

The Sales Dialogue

Influence:The Key to Closing a Sale

Hiring & Onboarding Sales Reps

Creating a Development Culture

Managing the Sales Funnel

Managing Velocity

Understanding the Sales Manager's Role

The Indirect Sales Model

From a Group to a Team

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