Positioning: How Consumers Perceive You - Richard Dolan - An Advisor to Icons and Legends

Return to course: Real Estate Investing as A Business

Real Estate Investing as A Business

Intro
Introduction To The REIA as an Entrepreneur
Evolution of Entrepreneurship
Innovation & Vision - Part 1
Innovation & Vision - Part 2
Characteristics & Integration of Innovators and Entrepreneurs - Part 1
Characteristics & Integration of Innovators and Entrepreneurs - Part 2
Characteristics & Integration of Innovators and Entrepreneurs - Part 3
Characteristics & Integration of Innovators and Entrepreneurs - Part 4
Business, Economic & Ethical Leadership - Part 1
Business, Economic & Ethical Leadership - Part 2
Business, Economic & Ethical Leadership - Part 3
Competitive Analysis & Strategy Formula - Part 1
Competitive Analysis & Strategy Formula - Part 2
Selling & Branding the Idea - Part 1
Selling & Branding the Idea - Part 2
Selling & Branding the Idea - Part 3

Intro
Course Introduction
Testing Your Product
Is the Solution Repeatable and Scalable?
Questions & Answers – Part I
Client Focus
Tell the Story of Your Brand
Branding & Marketing
Public Relations
Funding Your Business
Dealing With Setbacks & Family
The Rise of the Female Entrepreneur
Q&A Part 2

Introduction & Required Reading
The Fundamentals of Transforming an Idea into a Business - Part 1
The Fundamentals of Transforming an Idea into a Business - Part 2
Product, Market & Target Considerations - Part 1
Product,Market & Target Considerations - Part 2
The Economics and Practically of Establishing a Business - Part 1
The Economics and Practically of Establishing a Business - Part 2
Business Model Considerations: Marketing & Distribution
Structuring the Business Model
Preview to Operationalizing the Business Model and Executing the Business Plan

Introduction
A Need for Perspective
What Do Consumers Really Want?
Needs-Based Segmentation
Targeting:Be Careful About the Market Segment You Choose
Positioning: How Consumers Perceive You
Customer Based Brand Equity
Identifying and Establishing the Brand Positioning.
Guidelines for Positioning
Building a Strong Brand:The Four Step Process
The Brand Value Chain
Identifying and Choosing Brand Elements to Build Brand Equity.

Introduction
The Financing Lifecycle of a Firm
Rounds of Start-up Financing.
Investor Types
Debt & Equity
Bootstrapping
Friends, Family & Fools
Angels
Venture Capital
Financial Institutions
Government Grants & Subsidies
Emerging Funding Models
Practical Advice
Case Study: Element Bars
Case Study: Honibe

Introduction
The Link Between Leadership and the Successful Entrepreneur
Establishing a Vision that Grows Your Business
Establishing Goals that Grow Your Business
Creating a Culture of Success
Wise Decision Making
Influencing Others - Part 1
Influencing Others-Part 2 (Leading Change)
Onboarding the Right People for Your Business
Everyday Leadership Practices - Part 1
Everyday Leadership Practices - Part 2
From a Group to a Team
Lead Yourself First

Intro
Introduction (Digital Marketing Strategy & Execution)
The Value Proposition
The Buyer Journey
Content Marketing Plan
Testing & Analysis

Intro
Introduction (Building & Coaching the Sales Team)
Sales Strategy: What is the Value You Deliver to Your Customers?
The Connection Between Sales & Marketing
How Do Customers Buy?
The Sales Dialogue
Influence:The Key to Closing a Sale
Talent
Hiring & Onboarding Sales Reps
Creating a Development Culture
Managing the Sales Funnel
Managing Velocity
Understanding the Sales Manager's Role
The Indirect Sales Model
Q&A

Positioning: How Consumers Perceive You

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